Month April 2025

Rakuten Product Conference (RPC) 2025, a flagship event from Rakuten India, is set to take place virtually on April 23. Now in its fifth year, RPC 2025 offers a deep dive into what it takes to build an AI-ready organization. Free and open to the public, the conference promises…

In 2023, Rakuten reached a major climate milestone: carbon neutrality for all of its business operations, including consolidated subsidiaries. Now, Rakuten Group has expanded its climate goals beyond corporate boundaries to tackle emissions from up and down the supply chain. In November 2024, Rakuten’s environment team secured certification…

Over 7,000 hotels and accommodation owners from across Japan gathered virtually in February and March for the 2025 Rakuten Travel Conference, a deep dive into the strategies and innovations shaping the travel industry. Rakuten Group Chairman and CEO Mickey Mikitani kicked off the event, followed by insightful sessions…

In this series, we sit down with Rakuten AI leaders for a deep dive into the stories behind this transformative technology and the inspiring individuals driving Rakuten’s vision of AI for all. Watch this interview and others in the Inside Rakuten AI series on our YouTube channel. As…

Mickey Mikitani, Chairman and CEO, Rakuten Group Over nearly three decades of building and growing Rakuten, I have experienced both successes that energized me and failures that humbled me. What I’ve come to realize is this: Optimism is more than just a feeling; it’s a strategic approach. And…

Rakuten’s dedication to inclusion extends far beyond a single day, and this past March, the company amplified its commitment through a series of global initiatives for International Women’s Day (IWD). With the aim to “Empower, Inspire and Act,” Rakuten offices worldwide dedicated the entire month to fostering meaningful…

The jersey patch era is in full swing for the 2025 MLB season — and it’s changing the game. With 25 of 30 teams rocking sponsored patches, Major League Baseball is following the NBA and NHL into a new sponsorship frontier. From hometown heroes to global giants, brands…

A glimpse of Japan’s robotic future has rolled into Tokyo. In November 2024, Rakuten launched a new autonomous delivery service in Tokyo’s Harumi neighborhood. As the name suggests, the service employs autonomous robots to deliver products from a number of local supermarkets, cafes and restaurants, serving around 24,000…

TikTok continues to dominate social media — especially in the sports and entertainment world. From highlight reels and behind-the-scenes content to creator collaborations and sponsored posts, teams, leagues, brands, and creators are leaning into short-form video to reach younger, highly engaged audiences. That’s why we expanded Blinkfire’s TikTok…

Rakuten brought its unique blueprint for “Intelligent Growth” to MWC Barcelona 2025, with an exciting schedule of speaker sessions, live demos, partnership meetings and more. Headlining the Rakuten Booth Theater on Day 2 of the show was Rakuten Group Chairman and CEO…