The jersey patch era is in full swing for the 2025 MLB season — and it’s changing the game. With 25 of 30 teams rocking sponsored patches, Major League Baseball is following the NBA and NHL into a new sponsorship frontier. From hometown heroes to global giants, brands are locking in jersey real estate to tap into loyal fanbases and big-league star power.
In our latest blog, we break down every team’s 2025 patch sponsorexplore the industries behind them, and highlight how brands are stepping up to the plate — especially on powerhouse teams like the Yankees and Dodgers.
Finance reigns above other industries with five brands, followed by energy with three each. The rest of the MLB jersey patch brands are spread across a wide variety of industries including healthcare, convenience stores, building materials, and even gaming (Nintendo).
Motorola is the only brand sporting two MLB jersey patch deals (with the Cubs and Padres), playing in both the West Coast and the Midwest. By linking up with teams that boast major national fanbases, they’re not just covering geography—they’re claiming prime real estate on some of the game’s most-watched jerseys. They’re not stopping at baseball either as Motorola also suits up with the Chicago Bulls and Milwaukee Bucksproving their patch game is strong across American sports leagues.
There are currently 5 MLB teams without jersey patch sponsors: Chicago White Sox, Minnesota Twins, Tampa Bay Rays, Washington Nationals, and Colorado Rockies.
MLB 2024 Postseason & MiLB Helmet Sponsorship
This multi-year partnership between MLB and the German workwear brand began last season with all teams wearing Strauss-branded batting helmets during the 2024 MLB Postseason. This will continue for the 2025 MLB postseason and an addition will be worn on all 2025 Minor League Baseball (MiLB) regular season batting helmets.
2024 MLB Jersey Patch Partnerships
Scroll through jersey patch examples from every MLB team! At Blinkfire, we use our AI and computer-vision technology to judge logo visibility and help teams create more valuable partnerships. Check out our Blinkfire playlist featuring the posts below. Our comprehensive Sponsorship Report allows teams to accurately track and value all sponsorships in real-time across owned and operated channels, team members, earned media, and other entities!
Los Angeles Dodgers – Guggenheim Group
Chicago Cubs – Motorola
San Diego Padres – Motorola
Seattle Mariners – Nintendo
New York Yankees – Starr Insurance
Atlanta Braves – Quikrete
Baltimore Orioles – T. Rowe Price
Athletics – Visit Las Vegas
Miami Marlins – ADT
Cleveland Guardians – Marathon Petroleum
Houston Astros – Occidental Petroleum (Oxy)
Texas Rangers – Energy Transfer
Toronto Blue Jays – TD Bank
Kansas City Royals – Quiktrip
Los Angeles Angels – Foundation Building Materials
Philadelphia Phillies – Independence Blue Cross (IBX)
San Francisco Giants – Chevrolet
Arizona Diamondbacks – AVNET
Boston Red Sox – MassMutual
Pittsburgh Pirates – Sheetz
Detroit Tigers – Meijer
Milwaukee Brewers – Northwestern Mutual Life
Cincinnati Reds – Kroger
New York Mets – New York Presbyterian Hospital
St Louis Cardinals – Stifel
Track Jersey Patch Value and More with Blinkfire
With Blinkfireyou can track and value every sponsored asset — from the outfield wall to the mound and even foul-territory grass — and benchmark against other teams to build smarter, more profitable partnerships.
Our AI-powered platform covers it all: social, digital, streaming, and broadcastgiving you a 360° view of your brand value in one place. Dive into our powerful reporting tools built and see the data difference for yourself.
Written by – April 10, 2025 – 200 Views
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