TikTok continues to dominate social media — especially in the sports and entertainment world. From highlight reels and behind-the-scenes content to creator collaborations and sponsored posts, teams, leagues, brands, and creators are leaning into short-form video to reach younger, highly engaged audiences.

That’s why we expanded Blinkfire’s TikTok integration to give you richer data and clearer insights. These new updates offer more visibility into who your audience is, how your content performs, and what’s working best with your viewers — all in one place.

What’s new in Blinkfire for TikTok:

• Break down your TikTok audience by gender and age
  Understand who’s watching your content so you can tailor messaging and creative based on demographic trends.

• Pinpoint follower locations by country and city
  Better refine your social strategy by seeing where your TikTok followers live, helping with more targeted campaigns and storytelling.

• Compare TikTok demographics with other social platforms
  See how your TikTok audience stacks up next to Instagram, YouTube, Facebook, Snapchat, and more to identify gaps, overlaps, and growth opportunities.

• Access deeper TikTok metrics after authentication
  Once your account is authenticated, Blinkfire displays metrics like profile clicks, total and average time watched, favorites, profile visits, video views, and full video watch rate — plus key insights for boosted content, such as paid impressions and shares.

Why this matters for marketing & partnerships

TikTok is no longer just an emerging platform — it’s a central part of social and digital strategies. For teams, leagues, and brands, understanding who your audience is and how content performs is essential for:

• Creating smarter campaigns: Match sponsors to the right audience segments and prove ROI with performance data.
• Optimizing content: Use viewership and engagement insights to refine creative and posting strategies.
• Driving platform growth: Identify where TikTok fits in your broader social mix, and how you can scale based on cross-platform comparisons.

Whether you’re working with global sponsors or targeting younger fans, TikTok’s insights and demographics help you make data-driven decisions with confidence.

Unlock audience insights

Discover who’s engaging with your content and how it’s performing. Unlock TikTok insights to optimize your reach and performance.

Written by Alexis Prousis
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April 7, 2025
– 132 Views