Since its introduction in the 2017-18 season, NBA jersey patches have grown into a powerful avenue for branding and driving revenue. Though small in size, these highly visible patches have become lucrative marketing assets, offering brands a prime opportunity to increase their exposure to millions of basketball fans.…

As the leaves turn color and the air gets crisp, Rakuten gears up for one of its most anticipated events of the year – Halloween! Our global offices once again came alive with spooky decorations and creative costumes this October, from eerie…

Ferrari topped the podium for the second consecutive race at the Mexican GP, igniting fan excitement with a record attendance of 404,958 people across practice sessions, qualifying, and race day. F1 Embraces the Spanish Language Spanish driver Carlos Sainz’s victory capped off a week that focused on the…

Blockchain and Web3 are more than just buzzwords; they are tangible solutions to some of the tech world’s toughest challenges, transforming digital interactions and transactions today. Fergal Downey, head of Rakuten Blockchain Lab, recently shared his insights on the future of Web3 with employees at Rakuten Crimson House…

The Italian team achieved a double victory at the United States Grand Prix, in a race that was not without controversy due to the penalty imposed on Lando Norris, who started from pole but finished in fourth place. We’ve analyzed the impact of Ferrari’s success on social media,…

Rakuten Chief AI & Data officer Ting Cai outlined the company’s latest developments in AI and shared his vision for the future of the technology in front of a packed business conference audience at Rakuten Optimism 2024. AI and Omotenashi: Designing AI that proactively drives value Cai opened…

The 2024-25 NHL season marks the third year that teams are allowed to sell jersey patch sponsorships, further expanding sponsorship opportunities. Helmet sponsorships have also become widespread, with nearly every team leveraging the chance to feature corporate logos on their headgear. These sponsorships not only boost brand exposure…

By Abel Avellan, Founder, Chairman and CEO of AST SpaceMobile The telecommunications industry is undergoing a major and consequential yet not widely understood transformation, and it is one I believe will ultimately benefit the 1.6 billion people on Earth without broadband access. Recent developments in the satellite market…

What could two soccer teams separated by over 5,000 miles, like Cancún FC and CD Leganés, possibly have in common? At first glance, one might think they only share the same sport: soccer. However, the connection between these two clubs goes far beyond that and features a cucumber…