A purpose-built IR website is the gold commonplace of the investor relations business. However have you ever ever questioned why your model wants a whole website dedicated to investor relations? Publicly-trading corporations can’t simply embed IR data of their generic company web sites for quite a lot of causes. Listed here are 5 of them at present:
Maybe the obvious purpose why you possibly can’t simply throw all of your content material collectively beneath one website is the sheer quantity of knowledge it’s a must to share. Between your company profile, IR narrative, monetary knowledge and filings, inventory knowledge, occasions schedule and webcasts, and ESG — phew — your IR platform has greater than sufficient content material to fill a website.
Publishing this data individually creates a transparent focus separate out of your model’s regular operations. This makes it simpler for buyers to zero in in your funding proposition, as they received’t must waste time navigating round your model’s services or products.
2.You Can Accumulate Information on Guests
When you will have a loyal IR web site, you possibly can lower by means of the noise and nil in on behind-the-scenes stats in your guests. All site visitors may be attributed to somebody within the funding world — whether or not they’re buyers, media, or analysts.
With the correct expertise, you possibly can see who visits your website, how lengthy they keep, and what content material they interact most with. You possibly can even benchmark site visitors knowledge in opposition to comparable market-cap corporations. Extra importantly, you possibly can leverage these stats to tell your communication and outreach methods to enhance your shareholder base successfully.
Within the best-case state of affairs, your website site visitors will likely be one in every of many engagement metrics you possibly can mix to tell your technique.
As an skilled IRO, you already know that publicly traded corporations should observe SEC laws concerning how and once you submit knowledge. Having a devoted IR website makes it simpler to stay compliant with these guidelines, particularly in case you work with a best-in-class IR website supplier. These professionals can present steering on how you can deal with XBRL uncooked recordsdata, company governance data, filings, proxy supplies, disclosures, and extra.
4.You Have Full Possession of Your Web site
The perfect IR website is straightforward to replace on demand. By having a separate IR-led website, you don’t must collaborate with different groups to realize entry to or modify your content material. You can also make deft modifications as vital with out worrying about getting slowed down by purple tape or interdepartmental politics. You can also make the precise modifications that make sense to your IR technique, on the proper time.
5. Traders Belief Your IR Web site
Lastly, you want an IR website as a result of buyers count on it. The IR website persistently ranks as essentially the most visited and trusted supply of knowledge on public corporations. Guests use the everyday IR website to analysis proposition values earlier than making knowledgeable funding selections. Not solely will you stand out for all of the improper causes with out one, however this lack of understanding may value you new shareholders.
Your Devoted IR Web site Does a Lot of Heavy Lifting
A purpose-built IR website is the gold commonplace for a purpose — 5 of them in reality. When you aren’t tapping into all 5 of those advantages along with your present web site, contemplate reaching out to an skilled IR net developer. They will remodel your website right into a compliant, reliable vacation spot that delivers actionable insights.