The 2024 Brazilian Grand Prix was particularly special for the Alpine team, achieving a double podium with second and third place finishes. This marks the team’s first double podium since 2006 when they competed under the name Renault. Max Verstappen of Red Bull took the win in a race marked by rainy conditions at the Interlagos circuit.
Analysis of Alpine’s Double Podium on Social Media
The double podium finish of Esteban Ocon and Pierre Gasly has generated notable growth in social media KPIs for the BWT Alpine F1 Team. Such sporting achievements not only enhance the team’s visibility but also maximize the value of their sponsorships. The average value of Alpine’s posts increased by 45.6% across all their social media platforms, with an even more remarkable impact on Instagramwhere growth reached 116.6%. These figures highlight the importance of having analytical tools to gain real-time insights and report performance to sponsors.
Global Ranking of Drivers
Drivers are the true stars of Formula 1. Together, they boast over 330 million social media followers, with 182 million of them on Instagram. Monitoring their accounts is essential for both teams and the organization to understand the reach of their posts, enabling them to gather all the necessary data to monetize their content. These insights provide crucial information for teams and sponsors seeking to maximize their visibility. They are also key to connecting with racing fans, as drivers manage to create a personal relationship with their audience. This bond is a valuable asset that should not be overlooked. Below is the top 10 list of drivers with the highest engagement during the Brazilian GP weekend.
Enhance Your Sponsorship Strategy with Precise Data from Blinkfire
For teams and sports organizations, social media is an essential piece in building a solid brand image. When athletes share images on their social media and promote their sponsoring brands, it is a win for them as well. At Blinkfire, we provide the precise data you need to improve your strategy. Discover more about how we can help you monitor your team’s social media and maximize your impact.
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November 5, 2024
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