It’s golf like you’ve never seen it before. TGL, presented by SoFi, blends cutting-edge technology, fast-paced team competition, and top PGA TOUR players for prime-time television excitement.
With six city-based teams battling it out at the state-of-the-art SoFi Center, this isn’t your typical 18-hole format. These are two-hour matches and every shot is broadcast live on ESPN and ESPN+, with players mic’d up for unprecedented fan access. The teams compete in group match-play and then individual match-play with a shot clock on every shot. The league has already amassed 473,561 followers and 11 million video views on social media.
Tiger Woods Brings the Star Power
A well known fact: when Tiger Woods plays, people watch. Woods’ Jupiter Links Golf Club suffered a 12-1 beating at the hands of the Los Angeles Golf Club. Despite the blowout, the league picked up media attention thanks to Tiger. The TGL was mentioned in over 216 posts that generated 14.3 million video views and 481,898 engagements.
TGL Creating Fandom With Team Golf
One of the focal points of TGL is team golf. On the PGA Tour, it’s every man for himself, but in TGL players compete as a team. The league has some of the most talented and popular golfers in the world competing, so the hope is that people will eventually become fans of specific teams based on their players and geographic representation.
Using Blinkfire Benchmarking, we ranked the teams by social media following. Unsurprisingly, Tiger Woods’ Jupiter Links GC has the most followers out of the gate, followed by Collin Morikawa’s Los Angeles Golf Club, and Rory McIlroy’s Boston Common Golf. As the teams grow, it will be interesting to see how they use social media to capitalize on the player access, relaxed atmosphere, and electric environment inside the arena.

Mic’d Up Player Access at TGL Events
TGL’s use of mic’d-up players adds an exciting layer of intimacy and entertainment, letting fans experience golf in a new way. By capturing real-time conversations, players share insights into their strategies, reactions, and emotions, bringing viewers closer to the action. Whether it’s a lighthearted exchange, strategic banter, or some good-natured smack talk, this approach humanizes the athletes, fostering deeper connections with fans on TV and social media while offering an unfiltered look into the personalities that shape the game.
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January 15, 2025
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