Max Verstappen, after securing his fourth championship, claimed his ninth victory of the season at the Qatar Grand Prix. Meanwhile, Charles Leclerc, with his second-place finish, has narrowed the gap with Lando Norris in the battle for the runner-up spot, which will be decided at the final race of the season, with only eight points separating the two drivers.

Let’s examine the impact of the Qatar GP on social media, using data collected between November 25 and December 1 through Blinkfire.

Driver of the Day: Zhou Guanyu Shines in Qatar

Zhou Guanyu, from Stake F1 Team Kick Sauber, was chosen as Driver of the Day by fans, earning the first points of the season both for himself and his team. This type of post, where followers can choose the standout driver, is highly engaging because it allows fans to take the spotlight by selecting the driver who they think performed best in a grand prix. The excitement of being part of the decision, along with the high engagement numbers, makes this content an excellent asset for brands seeking visibility, like Salesforce in this case.

The Role of Digital Assets

Digital assets, like the Driver of the Day post, are crucial in events such as grand prix races because they highlight moments that are repeated in each race and enable various departments to work in an organized, forward-thinking manner. These assets can be packaged and sold to sponsors. For example, race results or driver interviews can be tied to brands, allowing sponsors to leverage these key moments to boost their visibility.

Below, we have put together some of the top assets posted by teams during the Qatar GP week.

Global Ranking: Engagement/Follower

Formula 1 teams don’t just compete on the track; they also compete on social media. Understanding their digital performance is as important as knowing what happens on the circuit. This data is essential for measuring the impact of sponsors, adjusting digital strategies, and connecting more effectively with the audience.

One of the KPIs offered by Blinkfire’s Global Ranking is engagement/follower. Engagement/follower is calculated by dividing the total engagement a social media account receives by the number of followers that account has. A high engagement/follower percentage indicates that the content shared by an organization is resonating well with its audience. The strong bond created between followers and a team, for example, is crucial in sponsorship campaigns, as brands seek effective visibility and an authentic connection with fans. When followers engage meaningfully with content, it increases brand exposure and strengthens the commitment to sponsors.

Most Popular Posts from the Qatar Grand Prix

During the week from November 25 to December 1, some of the most popular posts were those related to the future of Formula 1. This highlights the significant interest that Formula 1 fans have looking ahead to the next season.

Stay Ahead with Blinkfire Trends

Blinkfire Trends provides the tools needed to stay ahead in a fast-paced social media landscape. From content discovery and competitive benchmarking to influencer identification and real-time tracking, Blinkfire Trends equips social media managers with essential insights to drive their strategies forward. With this innovative platform, brands, teams, and influencers can better navigate the digital space, optimize their content, and create impactful connections with their audience. Whether you’re looking to increase engagement, grow your following, or outshine the competition, Blinkfire Trends has you covered.

Written by Rocío Valls
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December 2, 2024
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