The Italian team achieved a double victory at the United States Grand Prix, in a race that was not without controversy due to the penalty imposed on Lando Norris, who started from pole but finished in fourth place. We’ve analyzed the impact of Ferrari’s success on social media, the most notable posts, and the meme of the week.
Top Posts from the United States Grand Prix
Here are the four posts from Formula 1, its teams, and drivers that garnered the most interactions during the week of the Grand Prix in Austin. Charles Leclerc’s presence dominates the top four posts, which is no surprise given that he was the race winner and is a very popular driver on social media.
Global Ranking: Average Engagement per Post
When evaluating the performance of an organization, it’s crucial to understand how its competitors are doing to highlight the value of the work done. Blinkfire’s Global Ranking facilitates this task by providing a classification based on different KPIs, allowing for comparisons between entities in the same competition or among those selected by the user through Entity Groups.
We examined which Formula 1 teams achieved the best engagement per post on Instagram during the week of the United States Grand Prix. In total, the teams generated 38.8 million interactions on the platform, of which 12.4 million correspond to Ferrari. Additionally, the Italian team led in average interactions per post, reaching 170.9K per publication.
Meme of the Week
We’ve discussed numerous times how humor is the ideal language on social media, as it allows you to reach new audiences who may not enjoy your sport but appreciate a good meme. Oracle Red Bull Racing has once again demonstrated this at the United States Grand Prix by merging two viral trends: ‘finish the lyrics’ and the ‘Inchident.’ Twelve years ago, a young Max Verstappen showed his frustration in an interview following an on-track incident with Charles Leclerc. Years later, that video has gone viral again, and it’s not the first time that the current world champion’s team has leveraged it in their content. Red Bull illustrates how, although organizations can’t always control what goes viral, they can adapt, join the conversation, and capitalize on the popularity of these viral moments.
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October 21, 2024
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