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Ferrari Celebrates Victory at Mexican GP with Record Attendance


Ferrari topped the podium for the second consecutive race at the Mexican GP, igniting fan excitement with a record attendance of 404,958 people across practice sessions, qualifying, and race day.

F1 Embraces the Spanish Language

Spanish driver Carlos Sainz’s victory capped off a week that focused on the Spanish-speaking world. Alongside Checo Pérez’s home race and Fernando Alonso’s celebration of his 400th Grand Prix, emerging star Franco Colapinto’s appearance also highlighted this focus. Formula 1’s social media reflected these milestones, acknowledging a language spoken by over 580 million people worldwide.




Mexican Culture in Formula 1

The historic turnout at the Autodromo Hermanos Rodríguez showcases the passion Formula 1 ignites in Mexico. Teams immersed themselves in Mexico’s vibrant culture throughout the week, paying homage to the host country. Drivers like Valtteri Bottas, Charles Leclerc, and Max Verstappen expressed their appreciation by sampling the country’s rich cuisine and donning traditional attire, such as Bottas’s mariachi suit and Verstappen’s Día de los Muertos-inspired face design. By incorporating symbols of Mexican culture, teams attract audiences who may not typically follow F1 but feel a cultural connection.

By celebrating the host country’s culture on social media, the competition, teams, and drivers foster greater engagement with Mexican fans, inviting them to interact with the content and create a sense of community.






Instagram Stories Enhance Fan Engagement

Instagram Stories offer a unique experience compared to feed posts: they provide ephemeral and dynamic content that disappears after 24 hours, perfect for capturing spontaneous and exclusive moments that keep followers engaged with each update. Additionally, the ability to personalize Stories with stickers, polls, and questions fosters direct, real-time interaction. This strengthens and broadens the connection between fans and sports organizations, allowing followers to actively participate in the content and feel like a part of the experience. Tools like Blinkfire enable you to measure the immediate impact of these Stories and analyze key metrics to maximize sponsor visibility at strategic moments during the event.




Blinkfire Trends: The Ideal Replacement for CrowdTangle

With the closure of CrowdTangle, many social media managers and analysts are seeking a tool to fill the gap. Blinkfire Trends is more than just a substitute; it’s an upgrade.

Featuring advanced functions, an easy-to-use interface, and real-time data, Trends offers a more comprehensive and streamlined experience for tracking trends and engagement on social media.


Written by Rocío Valls

October 28, 2024
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