One of the marquee sponsorships for any team is their jersey sponsorship. As the most valuable asset for many teams, it is essential to have accurate valuations and advanced data on exposure. We’ve covered NBA jersey patches, NHL jersey and helmet sponsorships, the MLB’s recent surge into the jersey sponsorship space, and we’re excited to be your go-to guide for the 2025 MLS season!

From healthcare giants to financial powerhouses, the front of MLS jerseys tell a fascinating story about brand investment in the league. Sponsorships aren’t just about visibility—they’re a statement of where industries see value in the ever-growing soccer market. With Blinkfire Benchmarking, teams can easily compare asset value and performance across their league. On this deep dive, we’ll explore which sectors are leading the charge and break down each team’s jersey sponsor with example posts!

MLS Jersey Sponsors – Industry Breakdown

Jersey sponsorships aren’t just about logos—they tell a story about which industries are investing big in the beautiful game! Healthcare dominates the MLS jersey game with 10 teams sporting healthcare sponsors front and center. Finance follows with three teamswhile the rest of the league showcases a diverse mix—from telecom and airlines to CPG and supplements.

BMO Financial Corp. is the only brand that sponsors multiple front-of-jerseys across the MLS. The prominent financial company currently sponsors three teams: LAFC, CF Montréal, and Toronto FC. Brand awareness is key when it comes to saturated markets like the financial sector, and BMO is making sure they are top of mind when it comes to soccer in Eastern Canada.

Apple TV Sleeve Sponsor

Apple TV continues to serve as the official jersey sleeve patch sponsor of MLS. As the home of MLS Season PassApple TV’s presence on every kit reinforces its deep connection to the league and its global fanbase. Across league and team earned & owned media during the MLS regular season and playoffs, the Apple TV sleeve patch generated 152 million engagements – $55.8 million in media value.

Look through each of the 30 MLS teams’ front of jersey sponsors! We also put together a playlist of posts from Blinkfire highlighting each team in the league!

Atlanta United
Front of Jersey: American Family Insurance

Austin fc
Front of Jersey: Yeti

Charlotte FC
Front of Jersey: Ally

Chicago Fire
Front of Jersey: Carvana

Columbus Crew
Front of Jersey: Nationwide

FC Cincinnati
Front of Jersey: Mercy Health

Colorado Rapids
Front of Jersey: UCHealth

D.C. United
Front of Jersey: Guidehouse

FC Dallas
Front of Jersey: Children’s Health (Home) / UT SouthWestern Medical Center (Away)

Houston Dynamo
Front of Jersey: MD Anderson Cancer Center

Sporting Kansas City
Front of Jersey: Compass Minerals

LA Galaxy
Front of Jersey: Herbalife

Laftc
Front of Jersey: BMO Financial Corp.

Inter Miami CF
Front of Jersey: Royal Caribbean

Minnesota United
Front of Jersey: Target

See Montreal
Front of Jersey: BMO Financial Group

Nashville SC
Front of Jersey: Renasant Bank

New England Revolution
Front of Jersey: Gillette

New York Red Bulls
Front of Jersey: Red Bull

New York City Football Club
Front of Jersey: Etihad Airways

Orlando City
Front of Jersey: Orlando Health

Philadelphia Union
Front of Jersey: Bimbo (Home) / Thomas’ (Away)

Portland Timbers
Front of Jersey: Tillamook

Real Salt Lake
Front of Jersey: Intermountain Health (Home) / Select Health (Away)

San Diego FC
Front of Jersey: DirecTV

San Jose Earthquakes
Front of Jersey: El Camino Health

Seattle Sounders FC
Front of Jersey: Providence

St. Louis CITY SC
Front of Jersey: Purina

Toronto fc
Front of Jersey: BMO Financial Group

Vancouver Whitecaps FC
Front of Jersey: Telus

Blinkfire gives rights holders and brands the most advanced, real-time asset tracking for social media, digital, broadcast, and streaming. See how Blinkfire can help your team create more profitable sponsorships!

Written by Parker Swartz
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March 11, 2025
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