The 2024-25 NHL season marks the third year that teams are allowed to sell jersey patch sponsorships, further expanding sponsorship opportunities. Helmet sponsorships have also become widespread, with nearly every team leveraging the chance to feature corporate logos on their headgear. These sponsorships not only boost brand exposure but also create new revenue streams for the teams.
A diverse range of brands, from international giants in sectors like finance and healthcare to smaller, local businesses, are connecting with the unique identity and values of each NHL team, further enhancing partnerships across the league.
NHL Jersey Patch Sponsors
European soccer leagues like the English Premier League and LALIGA have been sporting jersey sponsors for a long time, which has not been the case in North America. However, NHL teams and fans are more open to the idea of jersey sponsors as other major sports leagues in North America such as the MLS, MLB, and NBA have been adopting jersey sponsorships as well.
Last year, 17 of the 32 NHL teams had jersey patch partnerships at the start of the season. To start the 2024-25 NHL season, 25 teams have jersey partnerships! Additionally, nine teams have home AND away jersey patch partners! Check out our breakdown of NHL jersey patch sponsors by industry. You’ll see the finance and healthcare have a strong presence, but other than that teams have made deals with a wide variety of industries.
NHL Helmet Sponsors
NHL teams have an added benefit of being able to sell their helmets as a sponsorship asset. In total, 30 of the 32 teams have helmet sponsors. However, 11 teams have sold both their home and away helmets as assets, so there are currently 42 different brands that will be featured on NHL helmets this season (Bell has deals with both the Canadiens and Jets)!
To help you sort through all these NHL partnerships, we’ve outlined each team’s jersey and helmet partners along with examples from social media featuring Blinkfire’s Brandspotter™ technology!
Boston Bruins
Jersey Patch: Rapid7
Helmet: TD Bank
Chicago Blackhawks
Jersey Patch: Circa Sports (Home)
Helmet: Nice Tires
Tampa Bay Lightning
Jersey Patch: Tampa YMCA (Home) / Advent Health (Away)
Helmet: Tampa General Hospital (Home) / Brandt (Away)
Vancouver Canucks
Jersey Patch: TD Bank (Home) / Clio (Away)
Helmet: NexGen Energy
Pittsburgh Penguins
Jersey Patch: Highmark (Home) / First National Bank (Away)
Helmet: Bold Penguin (Home) / MSA Safety (Away)
Ottawa Senators
Jersey Patch: CIBC (Home) / Calian (Away)
Helmet: Betway (Home) / Kinaxis (Away)
Anaheim Ducks
Jersey Patch: Western National Property Management (Home)
Helmet: OC Navigator
Florida Panthers
Jersey Patch: La Croix (Home) / Autonation (Away)
Helmet: Visit Lauderdale
New Jersey Devils
Jersey Patch: RWJBarnabas Health (Home)
Helmet: Prudential
Philadelphia Flyers
Jersey Patch: IBX
Nashville Predators
Jersey Patch: Regions Bank
Helmet: Vanderbilt Health
Vegas Golden Knights
Jersey Patch: Circa Sports
Helmet: Credit One Bank (Home) / Naqvi Injury Law (Away)
New York Islanders
Helmet: UBS (Away)
LA Kings
Jersey Patch: Mercury Insurance (Home) / Iron Bow (Away)
Helmet: Blue Shield California (Home) / American Express (Away)
Buffalo Sabres
Helmet: Trusted Nurse Staffing
Calgary Flames
Jersey Patch: Play Alberta (Home)
Helmet: GameSense (Home) / Telus (Away)
Carolina Hurricanes
Jersey Patch: Nucor
Helmet: Lenovo
Colorado Avalanche
Helmet: Kiewit
Columbus Blue Jackets
Jersey Patch: Safelite
Helmet: Bread Financial (Home)
Dallas Stars
Helmet: Energy Transfer (Home) / 7 Eleven (Away)
Detroit Red Wings
Jersey Patch: Priority Waste Management
Helmet: Meijer
Edmonton Oilers
Jersey Patch: Play Alberta (Home)
Helmet: GameSense (Home) / Play Alberta (Away)
Montreal Canadiens
Jersey Patch: Royal Bank of Canada (Home) / Air Canada (Away)
Helmet: Bell (Home) / CIBC (Away)
New York Rangers
Helmet: Benjamin Moore
San Jose Sharks
Helmet: SAP
Seattle Kraken
Jersey Patch: Muckleshoot Indian Tribe
Helmet: Amazon (Home) / The Climate Pledge (Away)
St. Louis Blues
Jersey Patch: Stifel
Helmet: BJC Health (Home) / CarShield (Away)
Toronto Maple Leafs
Jersey Patch: Dairy Farmers of Ontario
Helmet: Oreo
Washington Capitals
Jersey Patch: Caesar’s Sportsbook (Home) / TikTok (Away)
Helmet: Capital One
Winnipeg Jets
Jersey Patch: Canada Life
Helmet: Bell
Minnesota Wild
Jersey Patch: TRIA
Helmet: Toyota
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October 16, 2024
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