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2024-25 NHL Season: Jersey Patch & Helmet Sponsorship Overview


The 2024-25 NHL season marks the third year that teams are allowed to sell jersey patch sponsorships, further expanding sponsorship opportunities. Helmet sponsorships have also become widespread, with nearly every team leveraging the chance to feature corporate logos on their headgear. These sponsorships not only boost brand exposure but also create new revenue streams for the teams.

A diverse range of brands, from international giants in sectors like finance and healthcare to smaller, local businesses, are connecting with the unique identity and values of each NHL team, further enhancing partnerships across the league.

NHL Jersey Patch Sponsors

European soccer leagues like the English Premier League and LALIGA have been sporting jersey sponsors for a long time, which has not been the case in North America. However, NHL teams and fans are more open to the idea of jersey sponsors as other major sports leagues in North America such as the MLS, MLB, and NBA have been adopting jersey sponsorships as well.

Last year, 17 of the 32 NHL teams had jersey patch partnerships at the start of the season. To start the 2024-25 NHL season, 25 teams have jersey partnerships! Additionally, nine teams have home AND away jersey patch partners! Check out our breakdown of NHL jersey patch sponsors by industry. You’ll see the finance and healthcare have a strong presence, but other than that teams have made deals with a wide variety of industries.

NHL Helmet Sponsors

NHL teams have an added benefit of being able to sell their helmets as a sponsorship asset. In total, 30 of the 32 teams have helmet sponsors. However, 11 teams have sold both their home and away helmets as assets, so there are currently 42 different brands that will be featured on NHL helmets this season (Bell has deals with both the Canadiens and Jets)!


To help you sort through all these NHL partnerships, we’ve outlined each team’s jersey and helmet partners along with examples from social media featuring Blinkfire’s Brandspotter™ technology!

Boston Bruins

Jersey Patch: Rapid7

Helmet: TD Bank


Chicago Blackhawks

Jersey Patch: Circa Sports (Home)

Helmet: Nice Tires


Tampa Bay Lightning

Jersey Patch: Tampa YMCA (Home) / Advent Health (Away)

Helmet: Tampa General Hospital (Home) / Brandt (Away)




Vancouver Canucks

Jersey Patch: TD Bank (Home) / Clio (Away)

Helmet: NexGen Energy


Pittsburgh Penguins

Jersey Patch: Highmark (Home) / First National Bank (Away)

Helmet: Bold Penguin (Home) / MSA Safety (Away)




Ottawa Senators

Jersey Patch: CIBC (Home) / Calian (Away)

Helmet: Betway (Home) / Kinaxis (Away)




Anaheim Ducks

Jersey Patch: Western National Property Management (Home)

Helmet: OC Navigator


Florida Panthers

Jersey Patch: La Croix (Home) / Autonation (Away)

Helmet: Visit Lauderdale


New Jersey Devils

Jersey Patch: RWJBarnabas Health (Home)

Helmet: Prudential


Philadelphia Flyers

Jersey Patch: IBX


Nashville Predators

Jersey Patch: Regions Bank

Helmet: Vanderbilt Health


Vegas Golden Knights

Jersey Patch: Circa Sports

Helmet: Credit One Bank (Home) / Naqvi Injury Law (Away)


New York Islanders

Helmet: UBS (Away)

LA Kings

Jersey Patch: Mercury Insurance (Home) / Iron Bow (Away)

Helmet: Blue Shield California (Home) / American Express (Away)




Buffalo Sabres

Helmet: Trusted Nurse Staffing


Calgary Flames

Jersey Patch: Play Alberta (Home)

Helmet: GameSense (Home) / Telus (Away)


Carolina Hurricanes

Jersey Patch: Nucor

Helmet: Lenovo


Colorado Avalanche

Helmet: Kiewit


Columbus Blue Jackets

Jersey Patch: Safelite

Helmet: Bread Financial (Home)


Dallas Stars

Helmet: Energy Transfer (Home) / 7 Eleven (Away)


Detroit Red Wings

Jersey Patch: Priority Waste Management

Helmet: Meijer


Edmonton Oilers

Jersey Patch: Play Alberta (Home)

Helmet: GameSense (Home) / Play Alberta (Away)


Montreal Canadiens

Jersey Patch: Royal Bank of Canada (Home) / Air Canada (Away)

Helmet: Bell (Home) / CIBC (Away)




New York Rangers

Helmet: Benjamin Moore


San Jose Sharks

Helmet: SAP

Seattle Kraken

Jersey Patch: Muckleshoot Indian Tribe

Helmet: Amazon (Home) / The Climate Pledge (Away)


St. Louis Blues

Jersey Patch: Stifel

Helmet: BJC Health (Home) / CarShield (Away)


Toronto Maple Leafs

Jersey Patch: Dairy Farmers of Ontario

Helmet: Oreo


Washington Capitals

Jersey Patch: Caesar’s Sportsbook (Home) / TikTok (Away)

Helmet: Capital One


Winnipeg Jets

Jersey Patch: Canada Life

Helmet: Bell


Minnesota Wild

Jersey Patch: TRIA

Helmet: Toyota


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Written by Parker Swartz

October 16, 2024
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