The Oracle Red Bull Racing driver crossed the finish line in fifth place at the Las Vegas Grand Prix, securing his fourth Formula 1 World Championship. On the podium, the Mercedes AMG Petronas F1 team, with Russell and Hamilton, took the top two spots.

Verstappen’s World of Racing Since 2021

Since his first title in the final race of the 2021 season, Max Verstappen has experienced moments of great joy aboard his Red Bull car. The team has skillfully leveraged his four straight world championships to connect with its audience on social media, creating highly successful posts in terms of engagement. Victories, beyond the track, generate a lot of interactions, making content planning crucial to convey successes in the best possible way. These posts also aim to highlight the brands, as team sponsors, who play a vital role in their victories.

Global Ranking – Total Engagement

As the Formula 1 World Championship nears its end and fans calculate how the Constructors’ Championship will be decided, we’ve also created our own ranking using Blinkfire data. We present the Global Ranking with total engagement data from teams on X, Instagram, Facebook, TikTok, and YouTube. In addition, we compare the position each team occupies with the position they held during the three days of the previous Grand Prix, the Brazilian GP, held from November 1 to November 3.

Las Vegas as a Major Asset

The Las Vegas Grand Prix has already established itself as a key event on the F1 calendar. As such, it serves as an ideal platform for brands and sponsors to interact with a global audience that combines F1 fans with admirers of luxury and the fantasy that defines the American city.

In its second year, Las Vegas has proven to be much more than just a tourist destination. The famous “Sphere,” a music and entertainment venue, was a major feature of the race, appearing on the urban circuit and becoming a unique advertising space. The use of this iconic physical environment has allowed teams like Mercedes and the F1 organization to amplify their presence on social media. Interacting with these settings provides a different and attractive form of visibility and engagement.

Using these elements creates engaging content and allows brands to connect more organically with their audience. The strategic use of social media, combined with interaction with the environment, opens up new opportunities for sponsors in Formula 1 and other sports.

The Impact of Including Celebrities and the Environment in Social Media

What happens in Las Vegas doesn’t always stay in Las Vegas, and the posts from celebrities during the Grand Prix are proof of that. These posts have generated significant interest on social media. Actors, singers, influencers, and chefs who attended the event share their experiences with millions of followers. They become great ambassadors for the competition and their teams, showing their more human side by interacting with the drivers, often approaching them as true fans. This authentic connection amplifies the visibility of the Grand Prix and helps reach a different audience, expanding its reach.

When our customers ask, we deliver!

At Blinkfire, we’re always listening to our customers and staying ahead of the needs of the industry. That’s why we’ve recently announced that Bluesky Social is now fully supported in Blinkfire. Whether you’re tracking, valuing, or reporting on your Bluesky content, we’ve got you covered. Start making the most of this new capability today.

Written by Rocío Valls
–
November 26, 2024
– 191 Views