As the National Women’s Soccer League (NWSL) kicks off their 2025 season, kit sponsorships continue to be one of the most valuable assets for teams and brands alike. From global powerhouses to rising industry disruptors, the logos on the front of NWSL kits tell a compelling story about the businesses investing in women’s sports. These sponsorships are more than just branding—they’re statements of belief in the future of women’s soccer. Similar to our 2025 MLS Jersey Sponsors blog, we will break down the 2025 NWSL kit sponsors by each team and industry.

NWSL Kit Sleeve Sponsor – Ally

Ally continues to make a bold statement in women’s sports as the official sleeve sponsor for all NWSL kits. As a brand deeply committed to advancing gender equity in sports, Ally’s presence on every jersey makes them strongly connected with the league and aligns perfectly with its mission to create lasting change in the sports sponsorship landscape.

NWSL Front-Of-Jersey Sponsors

Check out examples of each team’s front-of-jersey sponsor! We’ve also created an NWSL Kit Partners playlist of posts that brings all of these posts into one report!

Angel City FC x Doordash

Bay FC x Sutter Health

Chicago Stars FC x Wintrust

Houston Dash x MD Anderson Cancer Center

Kansas City Current x United Way

Gotham FC x Carmax

North Carolina Courage x Merz Aesthetics

Orlando Pride x Orlando Health

Portland Thorns FC x Ring

Racing Louisville FC x GE

San Diego Wave FC x Kaiser Permanente

Utah Royals FC x America First Credit Union

Washington Spirit x CVS

Seattle Reign – “The Rise Kit”

While the Seattle Reign do not currently have a front-of-jersey sponsor, they are still using their new jerseys to make a positive impact during their search for a new sponsor! Reign FC is donating a minimum of $10,000 from the first 30 days of The Rise jersey sales to one of their previous kit sponsors, the Black Future Co-op Fund.

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Written by Parker Swartz
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April 2, 2025
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