Leveraging cutting-edge tools is essential for staying ahead in the social media game. Blinkfire provides social media managers with the ability to measure media value accurately and in real-time. Here are five ways social media managers can harness the power of Blinkfire to enhance their strategies and drive engagement.

1. Evaluate KPIs and Benchmark Performance

Keeping track of key performance indicators (KPIs) is crucial for any social media manager. Blinkfire allows you to monitor and evaluate a wide range of KPIs, such as video views, engagements, impressions, and more, providing a comprehensive understanding of your social media performance.

By using Blinkfire’s Global Ranking Report and Benchmarking Tool, you can compare your performance against industry standards and/or competitors, ensuring you remain competitive and can identify areas for improvement.

2. Report on Assets and Scene Value

Understanding the value of the assets and content scenes featured in your social media content is essential for maximizing their impact. Blinkfire’s AI technology helps you report on the value of various assets such as uniform, step and repeat, broadcast logo bug, and sport-specific assets like basketball pole pad, hockey dasherboards, baseball outfield wall, and more!

As a social media manager, you are tasked with monetizing your content. Selling content scenes is the easiest and best way to integrate sponsors into your content. Our Scene Value Report tracks specific pieces of social content like game preview, line-up graphic, player arrival, and more. You’d be surprised to know that many sports team’s most valuable content scene is their birthday posts, which unfortunately often go unsponsored.

This detailed reporting on exposure and value on assets and scenes enables you to present clear, quantifiable data to stakeholders, demonstrating the effectiveness of your content and sponsorship strategies.

3. Track and Value Campaigns

Campaign tracking and valuation are made simple with Blinkfire. By analyzing the media value generated by your campaigns and custom logos, Blinkfire provides insights into which strategies are working and which need adjustment. This feature ensures that you can optimize your campaigns for maximum engagement and sponsor satisfaction, leading to better results and higher ROI.

4. Evaluate Brand Logo Strength

The visibility and impact of brand logos in your content can significantly influence sponsorship deals and brand partnerships. Blinkfire’s computer vision technology, Strength Meter™, evaluates the strength and prominence of brand logos within your social media posts. This data allows you to enhance logo placement and visibility, ensuring that your sponsors receive the maximum value from their partnerships.

5. Track Inventory Fulfillment

Managing and tracking the fulfillment of sponsorship inventory is a breeze with Blinkfire. The platform allows you to monitor whether all agreed-upon sponsorship elements have been delivered, providing real-time updates and detailed reports. This feature helps you maintain transparency with your sponsors and ensures that all contractual obligations are met, fostering stronger, more reliable partnerships.

By integrating Blinkfire into your social media management, you can gain deeper insights, increase sales, optimize your strategies, and enhance your relationships with sponsors. Whether you’re looking to evaluate performance, report on assets, track campaigns, assess brand logo strength, or monitor inventory fulfillment, Blinkfire offers the tools you need to succeed in today’s dynamic social media landscape.

Track, Value, and Sell Your Content with Blinkfire

Unlock the power of Blinkfire’s AI and computer vision products with real-time analytics to monitor and assess sponsorships across social media, digital platforms, Advanced TV, and broadcasts. Contact us today to find out how Blinkfire can enhance your sponsorship strategies and drive success!

Written by Parker Swartz
–
October 23, 2024
– 275 Views