The Abu Dhabi Grand Prix closed a historic F1 season for McLaren, finishing a 26-year Constructors’ Championship drought, thanks to Lando Norris’s victory, who also secured second place in the Drivers’ Championship. The season also saw emotional farewells from Lewis Hamilton and Carlos Sainz, who concluded their respective chapters with Mercedes and Ferrari.

Global Ranking: Total Engagement and Video Views

We’ve consulted our Global Ranking Report to determine which team leads on social media in terms of total engagement and total video views. Ferrari stands out for engagement, leading user interactions with their posts, while Red Bull continues to dominate video views.

This Global Ranking is a valuable tool for benchmarking, offering insights into the performance of different teams and helping to compare their digital impact. By analyzing these metrics, teams can gain a clearer understanding of their position in the social media landscape, identify areas for improvement, and adopt best practices from the leaders

Driver Growth: Social Media Stars

Formula 1 drivers are not only stars on the track, but also influential figures on social media where their presence allows them to directly connect with followers, share their daily lives, and showcase a more personal side. With over 260 million followers, 155 million of them on Instagram, drivers have transformed their profiles into powerful marketing tools that teams should capitalize on.

By leveraging the popularity of their drivers, teams can connect with followers who may not be fans of the team or even Formula 1 in general. This allows teams to expand their fanbase and create valuable networks for promoting sponsors, providing increased visibility and engagement through content.

While Lewis Hamilton remains the driver with the most followers on Instagram, the standout growth story has been Franco Colapinto, who saw a nearly 4 million increase in followers since his debut.

Stay Ahead with Blinkfire Trends

In today’s fast-paced digital world, staying on top of social media trends is more crucial than ever. Blinkfire Trends is the solution you’ve been looking for. Discover trending content, monitor performance, and outpace the competition with ease. With real-time data, competitive benchmarking, and influencer insights, Blinkfire Trends helps brands, teams, and influencers optimize their social media strategies and elevate their presence.

Written by Rocío Valls
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December 9, 2024
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