Since its introduction in the 2017-18 season, NBA jersey patches have grown into a powerful avenue for branding and driving revenue. Though small in size, these highly visible patches have become lucrative marketing assets, offering brands a prime opportunity to increase their exposure to millions of basketball fans. The patches now represent high-value real estate for companies looking to expand their presence to regional and global fanbases.

NBA Jersey Patch Sponsorships

NBA teams have set the standard for jersey sponsorships for other North American leagues like Major League Baseball and the NHL. To start the 2024-25 NBA season, 27 of the 30 teams have jersey partnerships – the same as the 2023-24 NBA season but with a fresh lineup of teams entering the mix, while others are still in the process of renewing or securing new partnerships.

The financial industry dominates the jersey sponsor market in the NBA with five of 24 total brands represented (at the time of this blog), followed by software and ecommerce with three brands each. The rest of the teams have a range of sponsors including tourism, entertainment, and non-profits. Robinhood is one of two brands sponsoring multiple teams this season. The finance company is sponsoring three jersey patches this season, the Miami Heat, Memphis Grizzlies, and Washington Wizards. Motorola sponsors two different teams’ jerseys, the Chicago Bulls and Milwaukee Bucks, as the telecom company continues to make its presence known in the Midwest market.

How NBA jersey sponsors shine across social and digital

NBA jersey patches, small in size and often overlooked during broadcasts, have become incredibly effective for social media and digital marketing activations. While they may not stand out on TV, these patches are making a significant impact in the digital world, where fans are more engaged than ever with content on social platforms. On social media, where every visual detail counts, these patches act as mini billboards, giving sponsors high visibility and engagement. Their subtle size enhances the jersey’s design without distraction, while their presence in the digital space makes them highly shareable and recognizable. These patches bridge the gap between the physical game and the digital realm, becoming valuable assets for driving sponsor exposure. Check out some standout jersey patches that truly pop in the digital landscape.

The brands behind NBA jersey patches

To give you a look at how teams showcase their jersey sponsors, we created a Blinkfire playlist of posts featuring teams’ jersey patches and broke out each team with their jersey sponsor below.

Boston Celtics – Amica

Milwaukee Bucks – Motorola

Orlando Magic – Disney

Dallas Mavericks – Chime

Brooklyn Nets – Get Your Guide

Philadelphia 76ers – Crypto.com

Toronto Raptors – Sun Life Financial

Chicago Bulls – Motorola

Indiana Pacers – Spokenote

Cleveland Cavaliers – Cleveland-Cliffs

Detroit Pistons – StockX

Atlanta Hawks – YMCA

Miami Heat – Robinhood

Minnesota Timberwolves – AURA

Oklahoma City Thunder – Love’s

Utah Jazz – LiveView Technologies (LVT)

Golden State Warriors – Rakuten

LA Lakers – Bibigo

Memphis Grizzlies – Robinhood

Phoenix Suns – PayPal

Sacramento Kings – Revive

Houston Rockets – Memorial Hermann

New Orleans Pelicans – New Age Grille

Denver Nuggets – Ibotta

New York Knicks – Experience Abu Dhabi

Washington Wizards – Robinhood

Portland Trail Blazers – Brightside Windows

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Written by Parker Swartz
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October 31, 2024
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